WHY USE MESSAGE ON HOLD?
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To make a good first impression. The first impression callers get is from the telephone. You never get a second chance to make a first impression. |
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It's good business sense. The licensing for playing just music or the radio on hold will usually cost you about the same as a message on hold program. |
| Link to: |
| Better
Business Bureau SESAC ASCAP BMI |
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To sell. It's 10 times less expensive to sell to an existing customer. |
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To reduce caller abandonment by at least 50%. |
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To introduce new staff members. |
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To reflect the professional image you've worked so hard to develop. |
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To advertise YOUR BUSINESS. You advertise your phone number in Telephone Books, Print Media, Radio and Television. When callers respond to your advertising, why have them hold in silence or listen to someone else's advertising on the radio? |